Model cost-per-ticket and CAC by marketing channel. Enter spend and funnel figures for each channel to compare effectiveness, blended spend, and ROAS — and see where the next marketing dollar works hardest.
Heads up: saving is unavailable in this environment — scenarios are kept in this browser only.
Assumptions
Net average paid per ticket.
Avg tickets per order/acquisition (group size).
Channels
Channel
Spend
Impressions
Clicks
Buyers
CAC
Cost / Ticket
Revenue
ROAS
% Buyers
CAC = spend ÷ buyers. Cost / ticket = spend ÷ (buyers × tickets-per-buyer). ROAS = revenue ÷ spend. Leave impressions/clicks blank if you only track spend & buyers.